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Halifax County IDA logo

We're in the midst of a rebranding / redesigning project for the Halifax County Industrial Development Authority, and the logo was unveiled at a recent event at Riverstone Technology Centre. The modern logo uses bold blocks of color to reference city blocks, plots of land, or even a power grid. Glerin sponsored the bar at the event, and had some decorative fun with the new logo.

The Authority's branding hadn't changed for a decade, and the board members unanimously selected the design after weeks of Glerin working collaboratively with their staff to design a brand that wasreflective of the county's positioning and goals. We're now in the process of redesigning the IDA's website.

Glerin sponsored the bar at the unveiling

Matt Leonard, Executive Director of the Halifax IDA said, “I cannot stress enough how collaborative this exercise has been with Glerin. Their entire team has exceeded my expectations.” 

The Glerin team has had a great time working with IDA staff, and is excited about launching a new site that will help empower the county in a globally competitive environment.

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Glerin Business Resources sumo wrestlers
For those of you who haven't heard the news, we've added a lot of creative weight around here.  We've been fortunate to bring on Ben Capozzi as our new Creative Director, and Tina Morgan as Project Manager. Additionally, Heather Chipps and Trevor Smith have joined us as Designer / Photographers.

Ben has a background in assembling and leading outstanding teams, from his earliest ventures as an award-winning comic book publisher, to a brand design consultant for Papa John's under Starbucks' Wright Massey. He also has stints in public and higher education at Virginia Tech, Danville Community College, and the Southern Virginia Higher Education Center where he has taught digital media, design thinking, and creativity.

Tina is the person who keeps us in line. Organizationally gifted, she manages to keep the big picture in mind without losing focus on the details, despite the juggling often required. In past positions she has wrangled sprawling and ambitious projects with Virginia Tech, the Riverstone Energy Center, and the Southern Virginia Higher Education Center. Luckily for us, she's also very creative and a great photographer.

We'll be sharing full staff bios in a later post, but we're including our press release about the expansion below:

Regional Web & Mobile Design Firm Packs on Creative Weight

balloonsHalifax, VA — Glerin Business Resources, Inc, a regional web & mobile design firm is adding several creative professionals to its staff, representing a significant expansion for the family-owned business. The new positions bolster Glerin's already-formidable design and strategy services.

Adding to the headcount at Glerin HQ in Halifax, VA are new Creative Director, Ben Capozzi, and new Project Manager, Tina Morgan. "My job," says Capozzi, "is to maximize our collective brilliance to solve client problems. I'm responsible for developing our teams, making sure that our clients are delighted with our work, and that it all happens on schedule, efficiently, and -most important- consistently." Capozzi comes to Glerin with a background in assembling and leading outstanding teams, from his earliest ventures as an award-winning comic book publisher, to a brand design consultant for Papa John's under Starbucks' Wright Massey. He also has stints in public and higher education at Virginia Tech, Danville Community College, and the Southern Virginia Higher Education Center where he has taught digital media, design thinking, and creativity.

Morgan comes to her Project Manager position after 14 years in Health Care, and 6 in Higher Education, wrangling sprawling and ambitious projects with Virginia Tech, the Riverstone Energy Center, and the SVHEC.

"I am really excited to join this team of creative professionals. Glerin has built a reputation that I am proud to help grow. Our collective talent is bountiful and opportunities are limitless!"

She is also an entrepreneur in her own right, owning and operating Morgan Creek Photography.

Glerin has also recruited talented freelance designer-photographers Heather Chipps and Trevor Smith, both outstanding students in the area's Business of Art & Design program, a visionary academic endeavor between the SVHEC, DCC, and Halifax County Public Schools. Glerin selected the two based on their strong portfolios, outstanding creativity, and professionalism.

These positions in Halifax complement and enhance Glerin's services, says President and CEO, Lisa Kipps-Brown,.
"Adding Ben and Tina to our team has taken Glerin to the next level. We now have the Dream Team that we've been looking for, a full complement of professionals with deep experience across the spectrum of design and marketing. Glerin is proud that Trevor and Heather are local students who came out of the innovative Business of Art & Design program at SVHEC; that program will provide our pipeline of future designers."

A native of Halifax County herself, Kipps-Brown has built Glerin over the past 16 years with help from her designer-developer children, Glenn and Erin Brown, who work remotely with clients and colleagues in Richmond, VA and Atlanta, GA, respectively.

The remote teams are further enhanced by Copywriter & Voice Artist, Rueben Medina and Photographer, Tess Yaney in Atlanta as well as Marketing and Customer Relations Associate, Ashleigh Sottile in Tampa, FL.

Glerin's modest but (literally) colorful Halifax County cottage HQ belies a truly regional firm with a national client list.

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We're in the process of renovating our bungalow on Banister Lake in Halifax into fun, modern office space.  Stay tuned as we post updates throughout the project. and when all is finished we hope you'll join us for the ribbon cutting!  At Glerin, every day is a day on the lake...

Glerin's design office on the lake in Halifax, VA

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Tagged in: renovation

Today it was announced the we have hired a trio from Southern Virginia's Business of Art & Design Program: Ben Capozzi, Program Director; Tina Morgan, Program Coordinator; and Heather Chipps, Student Intern. Ben is joining us as Creative Director and Tina as Project Manager/Designer; Heather will be a Designer/Photographer.  We are fortunate to be able to add staff members with their depth of experience and professionalism, and look forward to our clients benefiting from the expanded staff.

We also feel indebted to SVHEC, as these positions are due almost entirely to the existence of the BAD program.  The SVHEC's press release follows, and our own press release will be coming in the near future:

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Premier Beauty Group is a new business that is renovating an old building in historic downtown South Boston, Virginia.  Premier will have 3 divisions: a beauty salon and grooming studio, beauty academy, and mobile beauty salon.  I've only gotten to see photos of the studio so far, but it looks great & I can't wait to see it in person! Premier's owner, Monica Edmonds, is so full of energy and has planned so meticulously that I'm sure the business will be a big success.

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Tagged in: logo design

© Glerin Business Resources   888.318.2795
Headquarters: 1097 LP Bailey Memorial Highway, PO Box 295, Halifax, VA  24558