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blog about website design, branding and logos, social media marketing, and marketing tips
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Premier Beauty Group is a new business that is renovating an old building in historic downtown South Boston, Virginia.  Premier will have 3 divisions: a beauty salon and grooming studio, beauty academy, and mobile beauty salon.  I've only gotten to see photos of the studio so far, but it looks great & I can't wait to see it in person! Premier's owner, Monica Edmonds, is so full of energy and has planned so meticulously that I'm sure the business will be a big success.

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Tagged in: logo design

southside community services board new administration office, with new logo on signToday we got to visit Southside Community Service Board's new administrative offices in Clarksville, VA for the first time and it was so cool to drive up and see their new branding on the signage.  I've been told it looks great when lit at night, so looks like I'll need to make the drive up one evening.

I went up today to conduct a training session on their new registration system for training courses, and Executive Director Don Burge took me on the grand tour.  With plenty of space for growth, a great conference room geared for interactive presentations, and large office spaces, this facility should be able to serve as their home for decades.

I have to say, one of my favorite features is the patio out back; it's so peaceful, with a beautiful view of the lush woods.  Any employee who needs a break to decompress will appreciate this.

Their ribbon cutting is next Thursday and it will be so fulfilling to see all of their months of hard work on display.  Of course I'll be proud to see the new branding again as well - just wish it would be at night so I could it lit...

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glerin business resources, website designers and outsource marketing servicesYes, we have signage now!  We're in the process of renovating a lakefront bungalow in the town of Halifax for our office space and just had the sign installed. 

From the outside it just looks like a small white house, but by this fall the inside will be reflective of a team of highly creative professionals. Tall ceilings, hardwood floors, and a big shade tree provide a contrast to our high tech lives. We love brainstorming about new media marketing campaigns while sitting on the back screened porch overlooking the lake.

Though we're usually out at clients', if we have to be in an office this is the place to be!  We look forward to sharing our new space with clients in our open house this fall.

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Tagged in: branding signage

google adwords pay per click campaign managementWe have a lot of clients who are interested in online advertising and don't know where to start.  If you're not using AdWords yet, here's your chance to try out Google AdWords for free with our $100 free AdWords vouchers.

As a member of Google Engage for Agencies, we offer our clients Google AdWords campaign development and management.

What is Google AdWords?
AdWords is Google's online advertising program through which you can advertise on Google search as well as on Google's display network  and their partner search sites.

AdWords works in a bidding process, displaying the most relevant ad with the highest bid price.  It's designed to reach people exactly when they're on the internet searching for what you have to offer. Even if someone bids a higher price than you, if your website content is more relevant to their search your ad will appear rather than the higher-bid ad.

How much does AdWords cost?
It's pay-per-click (PPC), meaning you only pay if someone clicks on your ad; you set how much you're willing to pay per click, and a daily maximum budget.

Are you paid for AdWords campaigns?
We're not paid by Google for anything, but we offer AdWords consulting services to our clients to help them make the most of their PPC campaigns.  We offer services like keyword research, buyer personas development, campaign development, and ad writing.  We do not require you to use our services in order to use a $100 coupon.

Can't I do that stuff myself?
Sure you can!  And we encourage our clients to understand the AdWords process so they'll have more control over their campaigns. But as a member of Google Engage for Agencies, we have access to exclusive Google resources and free advertising coupons that can be used for our client's accounts.  We also have access to training, exclusive tools and additional guidance and support needed to run more effective AdWords campaigns. Google’s reporting and optimization tools help us maximize a client’s return on their advertising investment.

Find out more about Google AdWords here and if you'd like to try out AdWords, This email address is being protected from spambots. You need JavaScript enabled to view it.   Quantities are limited.

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We had a great trip to NYC with students from Ben Capozzi's classes at the Business of Art & Design School of Southern Virginia Higher Education Center.  A couple of the highlights of the trip were visiting Google's Chelsea headquarters and taking part in art workshops at Etsy, and I'm finally getting a few pix posted.  Great group of students! (click photos for larger view)

 
 

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Tagged in: etsy google+ nyc svhed

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