We're in the midst of a rebranding / redesigning project for the Halifax County Industrial Development Authority, and the logo was unveiled at a recent event at Riverstone Technology Centre. The modern logo uses bold blocks of color to reference city blocks, plots of land, or even a power grid. Glerin sponsored the bar at the event, and had some decorative fun with the new logo.
The Authority's branding hadn't changed for a decade, and the board members unanimously selected the design after weeks of Glerin working collaboratively with their staff to design a brand that wasreflective of the county's positioning and goals. We're now in the process of redesigning the IDA's website.
Matt Leonard, Executive Director of the Halifax IDA said, “I cannot stress enough how collaborative this exercise has been with Glerin. Their entire team has exceeded my expectations.”
The Glerin team has had a great time working with IDA staff, and is excited about launching a new site that will help empower the county in a globally competitive environment.