You've Got Friends in Lope Places: the face of a marketing campaign

Friday, June 13 will bring the 34th annual Virginia Cantaloupe Festival, and Glerin developed the theme for marketing this year's event. One of our passions is helping clients look like they're in the big leagues, and the illustrations for this year's poster and t-shirt are on par with any you'll see at larger festivals.

The theme we developed for 2014 is "You've Got Friends in Lope Places." We created a character named Lope to carry through the marketing campaign, and our designs and campaigns were created to reflect the fun summer atmosphere that will abound at Berry Hill Resort for the festival.

Designs created included:

• official commemorative 24x36" poster
• flyer version of the poster
• an inventory of newspaper ads
• t-shirt design
• social media images

Lope made his way throughout the community, attending meetings at the Tourism and Chamber offices, as well as shopping for flowers and groceries. He also hung out at Benchmark Community Bank, one of the festival sponsors.

Click the images in this post to view larger versions of some of the work on this campaign.

We also designed the poster for the 2013 Cantaloupe Festival and adapted it into the 2013 t-shirt design. As with this year, we created fully custom illustrations.