It's critical that you understand this: by transforming your website from the equivalent of an online brochure to a strategic part of your business, you can not only increase revenues and/or decrease costs, but also make your business more valuable and desirable to a potential buyer.

Your website could literally be the tiebreaker in selling your business and setting you up for the future.

Questions to ask yourself:

Welcome to The Ave!

Vineland Downtown Improvement District in the city of Vineland, New Jersey, held their brand launch party on October 20 with over 300 excited people attending. In my 20 years of being in this business, Vineland is one of the most involved, positive communities we've ever worked with.

The number of volunteers involved is inspiring and they range in age from youth to retirees. They understand that the city is theirs, and they're not just waiting for change to happen. They're making things happen!

With the holidays coming up it's more important than any other time of the year for shoppers to understand why it's important that they shop local.

It's not just so businesses can make money. It's also good for the shopper! Here's 10 reasons why, plus an infographic you can share.

I just realized this is the second post in a row that uses a rodent as the cover image ;) I promise I'm not like Michael Jackson in the movie Ben! And no animals were hurt in the making of this photo.

Can you believe you only have slightly more than 3 months to meet your annual sales goal? If you're like a lot of business owners, you're about ready to hit the panic button. These months mean make or break, and it's time to stop messing around and get serious about your sales and marketing.