You probably spend lots of time with every prospect that comes along. In your gut you know most aren't right for you but competition is tough, and when there are no other prospects on the horizon you try to force a fit. Anything is better than nothing, right?
Wrong! Time spent on bad leads is time lost.
You'll be able to stop wasting time with cold leads and prospects who'll never close, or aren't profitable even if they do, and concentrate on working qualified leads who are a good fit.
We can help you do that.
My name is Lisa Kipps-Brown and I'm the founder of Glerin.
We'll help you decide exactly what you need to achieve with your website (e.g. schedule a site visit or model home tour, book a product demo or a venue rental), how you can qualify leads, and how you'll measure success.
We'll work with you to develop traffic funnels for each visitor type, and how you can move them from awareness to consideration to intent to decision.
You'll also get strategies to recycle leads who don't convert to opportunities and opportunities who don't convert to sales. They'll continue to be nurtured so you stay front of mind, but you won't be doing the ongoing work yourself.
The end result?
Oh, did I mention you'll have more time to relax since you won't be chasing down cold leads? And since the majority of buyers prefer to do research online instead of interacting with a person until they're closer to a decision, they'll be happier, too.