Southern Virginia Regional Alliance website design

You don't just need a website. You need a website that drives leads and helps build your business.

If you're just going to "make a website" without planning your goals, who your target visitors are, how you'll get them on the site, and what you want them to do when they do visit, you might as well just use a nice template-based website service like Squarespace or Wix.

For your site to contribute to growth, though, you need to work with someone who understands how to help you reach your goals. It would also be great if they know enough about business to push back and make sure your ideas are solid. You wouldn't expect your doctor to just write a prescription based on what you read on WebMD, and you shouldn't expect your web developer to just create what you say you want.

You see, online strategy is a totally different animal from web design. Many people can design beautiful sites, but that doesn't mean they can help develop an online strategy that will support reaching your business goals. And if it's not helping reach your business goals you're wasting money, unless you just want a vanity site.

We've helped clients use the web to achieve a wide array of strategic goals:

A non-profit water trail boosted reservations for their camping platform system by taking online reservations.

A higher education center streamlined their registration process for non-credit courses through an online registration system.

An economic development client boosted small business visibility and sales through a regional Shop Local e-commerce site.

A struggling Main Street community created excitement and improved morale through a new branding identity and website.


A few of our clients

Berry Hill Resort
Edgwood Townhomes, South Boston VA website design

Commonwealth Home Health Care website designBerry Hill Resort, South Boston VA website design

Project Roadmapping
Before starting a new website you need a roadmap. If you leave the success of your website to designers who may not understand how to help you set business goals for your site, or even address goals that you've determined, you're setting yourself up for failure. During Project Roadmapping, we work with you to develop project goals and objectives, important milestones and deliverables, along with a timeline, dependencies, and possible risks.

The outcome of your Project Roadmap is a full plan for moving forward with your project, whether you contract with us to do it, do it in-house, or hire someone else.

If you use your Roadmap to request proposals from other firms, you'll have the benefit of knowing that everyone should be proposing a project that meets your strategic needs, rather than guessing at what they think you need or responding to an RFP that you copied from someone else.

Depending on the size and complexity of your project, Project Roadmapping is from $500 - $10k.

We also offer services to help you assess where you're at and where you want to be in your use of the web.

Website Audit
How to find out why your website isn't producing resultsIf you're not getting enough mileage out of your website, it might actually be turning business away. With our Website Audit, you'll get a 1-hour Skype call with both our CEO and our VP of Creative Services.

You'll leave with actionable advice and we'll also provide you with video and notes from the call. It's less than $500, and since we apply the fee to a project booked within the next 30 days, it's also an investment.

Due to our ongoing project work, we do a limited number of audits, first come first serve.

 

Project Rescue
Do you have a project that's run off the rails, whether being developed by your internal team or another firm? We'll perform Triage to determine where the project is at.

The outcome of Triage will be either Salvage or Scuttle. If we recommend Salvage, we'll prepare a report detailing what needs to be done, who is responsible, and a schedule to complete the project. You can do the work in house, hire another firm to do it, or hire us. If the project isn't worth salvaging and we recommend Scuttle, we'll make recommendations for the project and, as in Salvage, you can do the work in house, hire another firm to do it, or hire us. Depending on the size and complexity of your project, Project Rescue is from $500 - $10k.

And we develop automation systems and inbound marketing plans to help you nurture prospects, drive leads, track marketing campaign results, and prove ROI.

Marketing automation / inbound marketing
Since our marketing automation system will work with any content management system, we can help you implement marketing automation even if we didn't develop your site. When many people think of automated marketing, they think of impersonal, robotic communications but the irony is that the opposite is true! Automated marketing can actually help you communicate more personally with your clients. You can even present different website copy and images to different visitors depending on their behavior or attributes. Show a current client something different than a prospect, or when a site visitor downloads a brochure you can offer them a case study on the next visit.

We'll work with you to develop goals and strategy, inbound marketing content to help nurture prospects through the sales funnel, and automation workflows that help you say the right thing to the right people at the right time.

Bottom line - you'll gather more qualified leads, waste less time, and close more deals. And you can even prove ROI of both online and off-line marketing campaigns.

Sample Project Visuals

poster
Illustrated Poster
poster
After helping to break the drought of over 12 years of non-sold-out festivals in 2013, the pressure was on for a successful encore for the 2014 Virginia Cantaloupe Festival. Putting our creative minds together in a marathon brainstorming session, we created the theme You've Got Friends in Lope Places and introduced a character we created named Lope.
illustration
Illustration and Animation
illustration
For as long as we've been working with the tourism office, director Linda Shepperd has wished for some type of animation that would let visitors "drive" around the county to discover things. Using animation that requires no special browser plugins, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map. Requiring no special plugins, it can be displayed on all devices.
websites
websites
websites
Web design and development for Vineland Downtown Improvement District / Main Street Vineland, NJ. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
social
Social Media
social
When we were invited by Virginia's Department of Housing and Community Development to speak about marketing to Virginia Main Street Community directors from across the state, we needed something helpful to give them to take back to the office. Our Quicky Guide to Social Media ended up being quite a hit! This poster is different from anything we've ever seen: It has dry erase blocks to let the user jot notes for planning their social media. The poster is 11"x17" - large enough to accommodate the dry erase blocks but small enough to not take up too much of the user's office wall.
print
Print Design
print
This 20-page 5-year Progress Report for a Tourism Department is printed on high quality gloss paper of magazine quality. Presenting details of progress made in an easy-to-digest manner helps Tourism stay accountable to funding sources.
ads
Ads
ads
We created the ad campaigns "Rugged Outdoors Meets Sophisticated Indoors" and "Discover the Possibilities" as a part of Halifax County Tourism department's rebranding project.
annual reports
Annual Reports
annual reports
Longwood Small Business Development Center serves 22 Southern Virginia counties and 6 cities, providing education, consulting, and economic research to support potential and existing small business owners. We created their first-ever Annual Report - 20 pages that included client success stories, new initiatives, partnerships information, and financial information. Deliverables included print-ready files, low resolution pdf files for download, and an online interactive flipping book.
shop local
Shop Local e-commerce
shop local
We created a Shop Local website for Virginia's largest geographic economic development region. Shoppers can buy from multiple vendors in one transaction, proceeds are distributed automatically into vendors' payment accounts, and each vendor receives their own order information.
svra website
Websites
svra website
Southern Virginia Regional Alliance required a new site to replace one that was developed in 2011. Since they lacked a good library of relevant photographs, our design uses minimal photography combined with animated odometer-style statistics and clear traffic funnels for targeted visitors.
chhcg website
Websites
chhcg website
Commonwealth Home Health Care is owned by a parent company that needed us to create sites for multiple companies that carried through a similar look and feel.
salem website
websites
salem website
Web design and development for Stand Up For Salem / Main Street Salem, NJ, part of rebranding project. Site includes features like a donation system (one-time and recurring), and events system with capability for paid events with multiple ticket types and early bird discounts.
instaliked
custom development
instaliked
This custom Instagram module lets the clients display photos with specific hashtags that they have liked on their Instagram account, providing fresh content on a site while giving the client full control over what displays. It's a win-win campaign since local businesses who use the client's hashtag can gain great exposure for themselves.
reservation systems
Reservation System
reservation systems
Tar Pamlico Water Trail manages a series of camping platforms on the trail, and hired us to develop a reservation system allowing paddlers to reserve camping platforms along the trail.
Branding
Branding
Branding
New branding identity for Stand Up For Salem (New Jersey), a nonprofit that stimulates business opportunity, historic preservation and community growth through grassroots community development.
print
Print Design
print
This magazine won an Award of Merit for Communication from the Southern Economic Development Council. Virginia's Growth Alliance is geographically the largest economic development region in Virginia. They provide a printed quarterly quality of life magazine to prospects; the magazine is printed on glossy paper that is of the quality you would find on a magazine rack. A low-res version is also available for download on their website and for distribution on usb's.
fact sheets
Fact Sheets
fact sheets
As a part of the Halifax County IDA rebranding project, the organization needed a one-sheet data flyer for prospects. The piece is designed to present a good bit of data in a condensed format that provides a quick overview of the county, and integrated design elements extend the new branding identity.
vineland branding
Branding
vineland branding
New branding identity for Main Street Vineland, NJ / Downtown Vineland Improvement District, a group that promotes, enhances and revitalizes historic Landis Avenue as a thriving commercial district and community-gathering place for shoppers, residents and visitors. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.