Race car configurator developed for TMI Autotech / Ariel Atom new site

We've just launched the new site for TMI Autotech, the exclusive North American manufacturer of the Ariel Atom supercar, a totally awesome car that TMI manufactures in Halifax County, Virginia, from their location at VIRginia International Raceway. We've had a great time working on the project with Mark Swain, VP of Sales & Marketing at TMI. I think it's safe to say that each of us has dreamed of owning an Atom during this project!

One of the features we developed is an interactive configurator, the Atom Builder, that the site visitor can use to select from 7 body colors and rotate the car for a 360° view. Other options are under development for the configurator, so stay tuned! We also designed a slightly different look for the company's 3 main divisions: the Ariel Atom, the VIR Driving Experience, and Fabrication & Advanced Manufacturing. Screenshots of the Atom Builder and the 3 site section designs are below.