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Is this produce really from Halifax County?About 10 years ago my husband and I were at the Farmers Market in Roanoke, Virginia, when I noticed a cardboard sign proclaiming "Halifax County Produce." I remarked to him that it was a good possibility that the produce wasn't even from the county, but since Halifax County didn't have a brand or seal for farmers' use, customers would have no way of knowing.

That day was in the back of my mind for years as I continually saw similar situations.

About a year ago Halifax County Tourism Director Linda Shepperd and I began talking about agritourism, agribusiness, and related topics. Because of those conversations, I decided that Glerin would create a branding identity that the county could begin using to help differentiate local products.

In order to allow the widest usage and exposure, we decided that the brand would be available for use on any product grown, raised, or made in the county. Vegetables, fruits, meats, wines, furniture, art, music - even products made in our local factories.

Glerin created and donated the Genuine Halifax brand in honor of our ancestors - farmers, business owners, and community volunteers - who worked hard to help build Halifax County. Their spirit and drive was Genuine Halifax.

Glerin created and donated the Genuine Halifax brand in honor of our ancestors - farmers, business owners, and community volunteers - who worked hard to help build Halifax County. Their spirit and drive was Genuine Halifax.

With the new Genuine Halifax seal, you'll know when you're getting Genuine Halifax quality.

 

My father, Glenn Kipps, was blind since childhood and owned J.C. Howlett Piano Company.My mother, Frieda Kipps, worked from the time she was 15, and was a devoted volunteer until Alzheimers interfered at age 79.

My grandfather, Bernard Worsham, owned the first long haul truck in the county and was also a tobacco farmer.

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There are lots of Shop Local sites around, but the online store we recently launched for Virginia's Growth Alliance is a bit different.

This groundbreaking project, funded by Virginia Department of Housing and Community Development, provides a free platform for businesses in Virginia's Growth Alliance economic development region to sell physical and digital products online, bringing support to local businesses on a world-wide scale.

  • Buyers can purchase from several vendors in one transaction.
  • PayPal distributes proceeds directly to each vendor.
  • Vendors have full control of all of their products, including pricing and shipping.
  • Vendors can create discount codes for use exclusively in buying their products.
  • VGA is providing all setup, training, and presence on the website free of charge to vendors.
  • A directory of currently 1200+ businesses is included, as not only retail sales are "shopping.”

VGA is comprised of 10 counties (Amelia, Brunswick, Buckingham, Charlotte, Cumberland, Greensville, Mecklenburg, Nottoway, Lunenburg, & Prince Edward), and the City of Emporia.

This rural region includes towns like the Designated Main Street Community of Farmville, home to Longwood University. The largest lake in the state of Virginia, Kerr Lake (Buggs Island), is also in VGA.

The store has launched with the initial 4 vendors: Birdie's Piment Cheese (scrumptious, and not sold in stores!), Cottage Barn (cool supplies and workshops for crafters), Fishin Pig (t-shirts & caps from this local-favorite restaurant), and Quilter's Nook (quilt patterns with exclusive Press & Peel appliqué to help anyone make a quilt).

Other vendors are in the process of being set up. If you're in the VGA region and have unique products that you would like to sell online, email us at to get the ball rolling.

 

 

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We're pleased to announced that the dates and locations have been set for the kickoff workshop in our FREE marketing workshop series, sponsored by Virginia's Growth Alliance for businesses in their economic development region (counties of Amelia, Brunswick, Buckingham, Charlotte, Cumberland, Greensville, Mecklenburg, Nottoway, Lunenburg, & Prince Edward, and the City of Emporia). The workshops are funded in part by Virginia Department of Housing and Community Development as a part of VGA's Stronger Economies Together (SET) Plan.

Farmville: 9am Monday, June 1, South Street Conference Center. Download the flyer.
Brunswick: 6pm Tuesday, June 2. SVCC, Alberta Campus, Room 108. Download the flyer.

Participants will each take home a couple of free items from our proprietary Sandwich Marketing concept: a helpful booklet, and a high quality infographic poster to hang as a visual reminder when you're working on campaigns. Find out more about Sandwich Marketing here.

Submit this form to save your spot in one of the workshop locations. Seats are limited, so don't delay!

Registrations for Charlotte and Mecklenburg Counties will be available soon. Workshops will also be presented in webinar format for those who can't attend in person.

ps - Dont' forget that one outstanding marketing workshop participant AND their VGA member community will win $750 in free design services from Glerin - $1500 total!

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There are so many marketing tools available today, we find that clients are often overwhelmed and don't know what to use and when to use it.

We like to keep things simple, so we created our Sandwich Marketing™ concept to help you break it down into steps.

Think about it this way: You like hamburgers, but that doesn't mean you eat the same kind all the time. One day you may have a little patty from McDonald's, and another you may have a gourmet burger from a trendy restaurant. They're both hamburgers, but they fit different needs at different times with different budgets,

Check out our graphic below that breaks down the layers, and follow along with us as we help you build your own marketing sandwich through a series of upcoming blog posts.

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