Sorry, but I've wanted to use that line for a long time :)
Often people think, "if I do that they don't have any reason to pay me." If that's the case, you should be looking for another career. There are tons of things you can share with your customers that help them without undermining your ability to make a living. In fact, you'll find it actually ends up helping you.
Think about it, there are a number of reasons for that:
Well, rather than trying to put lipstick on a pig, the Ithaca Visitors Bureau replaced their home page with one promoting visiting Key West instead!
Their home page is headed with the following message, followed by an entire page promoting Key West:
"That's it. We surrender. Go to Key West instead.
Due to this ridiculously stupid winter, Ithaca invites you to visit The Keys this week," the welcoming message says. "Please come back when things thaw out. Really, it's for the birds here now. (Still want to come to Ithaca? Are you sure? Ok, click here.)
P.S. Send us a postcard."
I still remember when Scott Murray called me early in 2011. He was starting a new nonprofit called Upper Reach, was looking for branding and web design services, and had been referred to us.
His reply when I inquired as to what his budget was still rings in my ears: "Nothing. Without a professional brand and site we don't have the credibility to get grant funds, and without grant funds we can't afford a professional brand and site."
Fast forward to 2015 and Upper Reach, in partnership with Roanoke River Basin Association, has just been awarded the 2014 U. S. Army Corps of Engineers national Excellence in Partnership Award. We're so excited for Scott and Upper Reach, and also proud that we had a hand in helping this fledgling nonprofit get off the ground. Other nominees included the Idaho Dept. of Parks and Recreation, Marklesburg Pennsylvania Volunteer Fire Dept., and First Midwest Bank in Illinois.