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September 18th and 25th kicked off our free marketing workshop series, Grow Social, which is part of Virginia's Growth Alliance's "Think Bigger" business empowerment initiative. We had great groups in both South Hill and Farmville, but you can still attend the next workshop whether you attended the kickoff or not.

The next scheduled workshops will be on October 16th and 23rd, and will focus on Twitter. Even if you think you don't want to use Twitter, though, you should still attend the workshop because the second half of the session will be brainstorming to come up with marketing campaign ideas for workshop participants! Both weeks will be the same presentation, so choose the location convenient to you and register here (link coming soon). To find out more about the Grow Social marketing workshop series, read this blog post.

If you do plan to use Twitter, please try to bring a laptop or tablet with you. It would also be helpful if you create your Twitter user account ahead of time, but don't worry - you don't need to even understand how to use Twitter to create a user account.

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PRESS RELEASE
September 26, 2014

Lisa Kipps-Brown, CEO of Glerin Business Resources, has been invited to speak about Marketing in the Economic Development Sector at IndustryWeek magazine's Roundtable in the Desert, October 6-9 in Scottsdale, Arizona.

"I'm extremely pleased to be speaking with such a great group of professionals about the dynamic topic of integrated marketing and how economic developers can simplify the way they think about using new tools to market their communities," said Kipps-Brown.

IndustryWeek's Expansion Management Roundtables are the premier source for education and networking in the Economic Development Industry. Economic Developers in both the public and private sectors from throughout the US attend the conference for the opportunity to meet leading industry consultants, network with other professionals, and get one-on-one advice from Roundtable speakers.

Speakers typically include experts on topics such as tax incentives, site location, negotiations, and crisis management. Popular demand for marketing advice led IndustryWeek to invite Kipps-Brown to speak.

She is a pioneer of business use of the web, founding Glerin in 1996, and as a former Board member of the Halifax County Industrial Development Authority has insider economic development experience that is rarely found in a marketing firm. An expert on integrated marketing, she is a veteran of almost 20 years of adapting marketing strategies and tactics to ever-changing technology.

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6:30pm Thursday, September 18th will mark the kickoff date for a free series of workshops to be delivered by Virginia’s Growth Alliance and produced by Glerin.

The workshop will be presented in South Hill on Thursday, September 18, and will last about 2 hours.

The address for SPDC is 200 S. Mecklenburg Avenue South Hill, Virginia 23970; click here for a link to the location on Google maps.

Due to demand, 6:30pm Thursday, September 25th, we will present the same workshop in Farmville.

The address for LSBDC is 315 West Third Street, Farmville, Virginia 23901; click here for a link to the location on Google maps.

The first workshop will be an overview of the major social media outlets, explaining what each is, how they differ from each other, what they're used for, and how they can be used together in a coordinated way. Along with these topics, will include an overview of the new initatives of Virginia’s Growth Alliance (VGA) and a discussion on how to get your small business involved.

Topics covered in the series will include Facebook, Twitter, LinkedIn, Google+, YouTube and more, using blogging and newsletters in coordination with social media and how to utilize the VGA’s new Shop Local website to sell online.

Think Bigger entrepreneur empowerment initiativeVirginia’s Growth Alliance is sponsoring the series as part of its “Think Bigger” initiative, partnering with Longwood Small Business Development Center, Longwood University and Glerin Business Resources to provide a unique combination of small business and entrepreneurial training that is rich in resources and strategies to encourage growth and success.

Complete this form to let us know if you want to attend, and which town you prefer.

In October the series will continue with monthly workshops focusing on a different social media outlet each month.

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This is the kind of project we love.

A client that's important to the community, is fun to work with and welcomes creativity, and has ideas of their own so is able to give good feedback and guidance but knows when to turn things over to the pros.

We just recently launched the new website for Halifax County Tourism, including creating a custom illustrated animated map that displays tourism sector information and provides visual site navigation.

For as long as we've been working with the tourism office, director Linda Shepperd has wished for some type of animation that would let visitors "drive" around the county to discover things. Cost, not wishing to use Flash, practicality of the feature, and several other factors always kept us from creating it.

On this site redesign, though, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map.

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