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When I first started developing websites 15 years ago, users of the internet were kind of like first-time parents - they had this wonderful new thing but weren't really sure what to do with. Many people thought AOL was the internet, and we were all stuck on dial-up (I can barely remember that agony, thank goodness).
At that time, all websites were pretty much glorified online brochures - and glorified they were, with their blinking and twirling animated gifs.