Spring Fever. Now's the time to focus some of that energy on your business.

This is the time of year that we're all opening windows, letting in fresh air, clearing out the stale air and cobwebs. Why not do the same with your business?

Here are 5 ways you can recharge your marketing with some of that Spring energy.

We know how exhilarating it can be to see your website traffic numbers climbing, but we also know those numbers really mean nothing.

The only numbers that are really important to your bottom line (unless you sell advertising on your site) are how many site visitors turn into leads, and how many of those turn into sales.

Wouldn't it be awesome if you could see real time info on exactly which pages each visitor opened, what they clicked on, and even some intel on who they are? See when they come back and which pages they're returning to? And if you could integrate all that info into a customer relationship management system and automated email marketing it would be even better.

Sorry, but I've wanted to use that line for a long time :)

In this case I'm talking about spreading the love with your clients, and there's no better way to do that than sharing information that helps them.

Often people think, "if I do that they don't have any reason to pay me." If that's the case, you should be looking for another career. There are tons of things you can share with your customers that help them without undermining your ability to make a living. In fact, you'll find it actually ends up helping you.

Think about it, there are a number of reasons for that:

All of us have negatives to overcome, but how would you like to be the city of Ithaca, New York, trying to lure tourists during this winter of record snowfall?

Well, rather than trying to put lipstick on a pig, the Ithaca Visitors Bureau replaced their home page with one promoting visiting Key West instead!